The Importance of Organic Social Media Marketing for Beauty and Fashion Brands
The importance of social media marketing for beauty and fashion brands In an era where every scroll through social media is flooded with advertisements, how can beauty and fashion brands cut through the noise to make a genuine impact? The answer lies in leveraging the power of organic social media marketing. What is Organic Social […]
Evolving Trends: The Transformation of Social Media in the Beauty and Fashion Industries
Evolving Trends: The Transformation of Social Media in the Beauty and Fashion Industries In the dynamic realms of beauty and fashion, staying ahead means embracing the ever-evolving landscape of social media. The digital revolution has redefined how these industries engage with their audience, catalyzing a metamorphosis that influences trends, conversations, and consumer behavior. In this […]
How to Thrive Through Marketing During COVID
How to Thrive Through Marketing During COVID Getting COVID fatigue? Believe us, we get it! If you’re feeling lost about how to market your business right now, we have you covered. What is happening around us? It is critical to understand what has changed because of COVID. As a business, you know that the way […]
Are You Utilizing Social Media as a Sales Funnel
Are You Utilizing Social Media as a Sales Funnel Companies love to boast about how many likes, shares and comments they get on their social media platforms. When all is said and done what has that really done for their business? If (let’s say) Facebook was to be shut down today, where would all your […]
What Is the Future of Social Media?
What Is the Future of Social Media? If I had a dollar for every time someone asked me where I think social media is heading, I could quit my day job. All jokes aside, it is hard to judge the direction social media is going. I cannot guarantee anything, but while I write this, something […]
How Much Brand Promotion Is Too Much on Social Media?
How Much Brand Promotion Is Too Much on Social Media? We all know that one {annoying} brand – the one constantly promoting their business every single time you log on to social media. Sure, we want to support small to mid-sized businesses, but the truth is that we don’t want them pushing sales in our […]
12 Things That Changed Social Media As a Digital Marketing Tool In 2018
12 Things That Changed Social Media As a Digital Marketing Tool In 2018 Some of the biggest changes we’ve ever seen happen in social media took place in 2018. From the Facebook Apocalypse to the launch of IGTV and the demise of Google+, let’s take a look back at the changes across social media from […]
Where To Spend Your Marketing Dollars in 2019
Where To Spend Your Marketing Dollars in 2019 If your business isn’t making an impact online, it’s time to reevaluate where and how your marketing dollars are being spent. As a small to mid-sized business owner, your goal is to grow your company. Developing a solid sales and marketing budget is essential to making that happen and […]
Why You Need A Digital Marketing Agency
Why You Need A Digital Marketing Agency Small to mid-sized business owners often ask why should they hire a digital marketing agency. After all, everyone knows how to do social media, right? Wrong. While social media is pretty much second nature to most of us on a personal level, developing a social media strategy that works hand […]
Strategic Digital Marketing – Don’t Just Set it and Forget It
Strategic Digital Marketing – Don’t Just Set it and Forget It The digital marketing landscape is dynamic. Is your digital marketing strategy evolving in order to stay relevant in the always-changing environment? Even if a strategy is was working 3,6,12 months ago—or currently seems to be working—there’s always room for improvement. Every small to mid-sized […]