12 Things That Changed Social Media As a Digital Marketing Tool In 2018
12 Things That Changed Social Media As a Digital Marketing Tool In 2018 Some of the biggest changes we’ve ever seen happen in social media took place in 2018. From the Facebook Apocalypse to the launch of IGTV and the demise of Google+, let’s take a look back at the changes across social media from […]
Where To Spend Your Marketing Dollars in 2019
Where To Spend Your Marketing Dollars in 2019 If your business isn’t making an impact online, it’s time to reevaluate where and how your marketing dollars are being spent. As a small to mid-sized business owner, your goal is to grow your company. Developing a solid sales and marketing budget is essential to making that happen and […]
Why You Need A Digital Marketing Agency
Why You Need A Digital Marketing Agency Small to mid-sized business owners often ask why should they hire a digital marketing agency. After all, everyone knows how to do social media, right? Wrong. While social media is pretty much second nature to most of us on a personal level, developing a social media strategy that works hand […]
Strategic Digital Marketing – Don’t Just Set it and Forget It
Strategic Digital Marketing – Don’t Just Set it and Forget It The digital marketing landscape is dynamic. Is your digital marketing strategy evolving in order to stay relevant in the always-changing environment? Even if a strategy is was working 3,6,12 months ago—or currently seems to be working—there’s always room for improvement. Every small to mid-sized […]
Google Ads vs. FB Ads: Which Paid Advertising Channel is Right for Your Business?
Google Ads vs. FB Ads: Which Paid Advertising Channel is Right for Your Business? Facebook and Google Ads dominate the digital space, accounting for more than 60% of all online marketing spend. So when business owners ask us if they should be using Google Ads or Facebook Ads to give their online presence a boost, […]
Should You Post the Same Content on Different Social Networks?
Should You Post the Same Content on Different Social Networks? Are you still posting the same content on different social channels? Now is the time to stop. It is easy to hit the toggle switch and have Instagram automatically post to Facebook or have your website’s content automatically post on social. There are many issues […]