How to Thrive Through Marketing During COVID
Getting COVID fatigue? Believe us, we get it!
If you’re feeling lost about how to market your business right now, we have you covered.
What is happening around us?
It is critical to understand what has changed because of COVID. As a business, you know that the way consumers shop is much different. These changes also mean that the way businesses market needs to shift.
Consumers are much smarter because of COVID. Most consumers have more time to research companies before they buy. We are seeing a rise in “smart consumers” who don’t want to purchase from drop-shipping companies anymore but instead want to know where their products come from. This trend also has consumers wanting to make sure brands are real and have had people purchase from them before.
What can you do?
It is imperative to have a face for your brand. Consumers relate to people that they feel like represent them. When utilizing digital marketing, making sure your brand is relatable will help elevate brand recognition and sales return.
Putting together an asset library helps make sure that you are setting yourself and/or an agency up for success. You want to convey why your brand is better than any other and what your story is. Before deciding to advertise and dive into social media marketing, this is the most crucial step.
Boosting Sales
Remember, social media marketing/ advertising is not an overnight success. You must walk, run and then sprint to see the correct results. That is why we partner with our clients to make sure their brand awareness is the first step. While, as of late, you may have heard that organic content is dead, this preconceived notion is 100% false because of COVID. Organic content is more important than ever because the “smart consumer” will be researching what your brand stands for, what your story is, and whether they should know, like, and trust your company before they try any products.
Once organic content has a strategy, it is time to create your advertising strategy. It is essential to do these at the same time to see the best results. We always tell clients not just to throw money at a wall and hope it sticks, but to throw it and watch it compound. That is why we partner with our clients to scale profits correctly so that during COVID you have lasting customers, not just one-off sales.
So… how can we help?
At Brehm Media, we partner with our clients. That does not mean that you do 50% of the work, but it means that we act as though we work right in the office next to you. We collaborate to make sure you are as successful as possible. By utilizing our expertise and establishing your brand as the #1, we have succeeded during COVID and watched our clients continue to grow, even while going through a pandemic.